SEO monitoring can provide insight into user behavior by tracking metrics such as CTR, bounce rate, and time on page. Potentially letting you stay ahead of the competition by learning from their successes and failures. Monitoring your competitors’ SEO performance can give you an idea of what strategies they are using and how successful they are. More visibility leads to higher organic traffic, which increases your chances of conversions and sales. Monitoring your SEO ranking can help you ensure that your website is visible in search engine results. Tracking what’s working and what isn’t on your website can achieve a number of things. It switched gears to a three-stage strategy that targeted its site, blog, and ecommerce platform.Ī 460% increase in monthly mobile organic traffic-from 171 to 785. Monitoring SEO showed it needed a whole new plan to boost online brand visibility and increase online and offline orders. While popular with locals, the company wasn’t getting the digital traffic it had hoped for. SEO monitoring was a game-changer for artisan bakery Edelweiss Bakery. So your site and content rank higher in the SERPs. SEO monitoring alerts you to things you could be doing better. But first, let’s look at why monitoring SEO is a critical activity. ![]() Later, we dive into the details of how to perform SEO monitoring tasks using the right tools and tracking the right metrics. So you know what changes to make.įurther reading: SEO Basics: The Ultimate Guide to SEO for Beginners Regular checkups keep you informed on how your website is doing. Identifying problem areas like crawling issues and low page speed.Monitoring technical aspects like page speed.Checking for broken links to avoid penalties from search engines.Monitoring engagement metrics like page views, bounce rate, and click-through rate (CTR).Analyzing the profiles of backlinks pointing to your site.Tracking your keyword rankings in search engine results pages (SERPs) over time.Then using those insights to optimize your SEO campaigns.įor example, here’s what monitoring your website’s SEO health using the Semrush Site Audit tool looks like:īut that’s not all. ![]() SEO monitoring involves tracking the visibility and ranking of your website.
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